Beauty Trends 2019

Yes, you did read that correctly! I had such a great meeting a couple of weeks ago with Cornelius, distributors of cosmetic ingredients. I do sometimes need to call on the expertise of formulators if I have doubts about product claims and that kind of thing and Cornelius, who have their own formulators have always been very helpful, which is how I know them. In fact, the formulator, Dan, who was my main contact left and I’m still in touch with him for insider knowledge. Blogging isn’t just about your relationships with brands or PRs – these deeper industry contacts are so invaluable to me especially when I’m calling BS on claims!

So, of course you know that beauty world can work a long time in advance – although there is a new speed for fast, trend led production turned around in a matter of weeks, a lot of brands are looking at formulating their 2019 colour collections now. So, Rachael at Cornelius let me have a sneaky peek of the ingredients and formulations they’re showing to brands so we can have an idea of what to expect.

The showcase boxes are split into collections, each one show casing a new ingredient or pigment. I’ve pulled out a few products for this post but I have a whole Facebook Live video on everything HERE so I won’t repeat myself (it’s not too long I promise!).

Similar to this

Product Development Trends

Next x MAC Icons Value Beauty Box

First up, from the 2019 Spring/Summer Collection called Ahead of Time is this shimmering lash coating. It’s an iridescent, high shimmer blue liquid wash to go over mascara. If coloured mascaras are still a thing in 2019, then you could use it amplify a blue or green. It’s the first shimmer coating for lashes that I can remember seeing in this format.. you cannot feel it at all on your lashes because it’s so lightweight. If it was my formula, I’d have chucked in more shimmer because it’s quite subtle and made a black one too with a red shift (hope someone does) but it does work reasonably well and it’s a different thing to a glitter mascara.

Next up are the Reflecks Dimensions for the Bronze & Copper collection. Urban Decay have gone early on this trend with their Heat palette, but the fact that these intense pigments are being shown now means it’s a trend that will last for the next few years… yes, years! These pigments are super-fine, with a highly intense colour pay off – the bronzer looking compact is to show how each one can work within a make up product. Brands can choose how much to incorporate within a particular product they make with the new pigments, but I’d say aim for the highest possible because they’re so striking.

The pigments and ingredients are made by BASF in Germany by the way – Cornelius are the distributors. The final product I’m picking out is the Radiant Nude Powder from the Gemtone Radiant Nude Collection. What’s key about this is the Radiant Nude pigment. What it means is that the predicted trend for skin for 2019 has a glow to it – and by that I mean an all over glow. Currently we’re strobing and adding in glow as and when, but this powder has a pigment led glow radiance to it so that it can be used all over the face. So, I guess you would say strobe-face but far more subtle than an Instagram strobe! Indicators are that less is more when it comes to foundation and bases, so that glow will be built into ‘light’ face products such as the Face Balm, shown which is a skin care/make up hybrid. Plenty of brands already do ‘radiance’ and ‘glow’ built in but there is something ‘more’ about the new look.

Anyway, it’s hard to tell at this stage if 2019 is just an amplification of 2017 and 2018 – because these colours are already around but as far as I can tell, these particular pigments won’t be. I’m most interested in the lash coating but I think it needs tweaking to be more impactful. Just saying 😉 .