If you tune into this blog regularly then you’ll know that mineral make up is my bete noir. The number of times I’ve tried it and hated it, from the dusty strays through to the dryness factor, we just don’t get along. BUT! I’ve just been to the launch today of the bareMinerals READY range; solid minerals! And, they are beautiful; the texture is so silky and goes on so smoothly and is SO blendable it’s really quite a revelation. So, I’m delighted to have found minerals that work for me. The collection launches in Selfridges on April 1st and then roll out nationwide in May. Prices are Duo, £19, Quad, £29, Touch Up Veil, £22, Bronzer, £24 and Blush, £22. (range has already launched in the US)
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| bareMinerals READY Quad in The After Party |
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| bareMinerals Duo in The Epiphany |
bareMinerals have taken minerals extracted from algae and seaweed, rich in nutrients and antioxidants, and blended them with cold pressed borage oil, caffeine and cucumber to give skincare benefits along with the colour. The formulas don’t feel the least bit drying. 
The eyeshadows come in twenty two duos and four quads, and they’ve solidified their mineral veil too as well as adding ten blush shades. All in all, I’m really impressed; it’s fabulous.
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However, I’m not so impressed by their campaign that included a ‘blind casting’ and interviewing candidates to star in the campaign from their voices only. In a bid to ‘find beauty without ever seeing their faces’, they actually only invited models and actresses to attend. So, that’s like blind tasting cakes; the icing might be a different flavour but they’ll all be sweet. It’s not even nearly risk-taking or a genuine attempt to look at ‘real’ beauty which is such a shame because real beauty is totally where it’s at right now. I did mention this to their director. He said, ‘well, you have to use models in a beauty campaign.’ Oh no, sir, you do not.
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15 comments
The shadows look beautiful. Totally colours that can be used in every day eye looks. And the blush is cute too. x
I just bought the purple palette and wrote about it.
I’m so glad you said that about the campaign as when the first whisperings about it occurred and everyone was saying how great it is, my thoughts were “but they’re still models!!” So how is that an accurate representation of ‘real beauty’ when they’re making their selection only from the most beautiful?! Range looks fab though; wonder if they’ll solidify their foundations soon too xx
Excited for this to launch. x
I just read about this campaign and thought it sounded really nice, but oh my god, I did not know they only used models and actresses, that’s horrendous!! But yes, I’ve heard so much from the US about how wonderful this range is, I might have to splurge. xx
This whole model for beauty campaigns is a nonsense! Dove famously didn’t (one of the girls was a bridesmaid at a wedding I did) and macleans are currently running a non-model campaign (an old school friend is in the adverts).
Having said that, nice to see some pressed minerals for a change!
X
Looks good! will check it out! i’m new to blogging, please check me out if you have chance http://misseelle.blogspot.com/ xo
Thank you for your review- the blush looks divine! Can’t wait to try it 🙂 x
Bare Minerals are the only minerals that work for me too.
They never leave your skin looking dry, they disguise pores so well…it totally justifies the price.
I would love love love to see these new compacts in Italy as well
one of the many reasons I love Dr.Hauschka is that they use Hauschka users on their publicity. The women may work in their offices, or be someones girlfriend, or will have applied personally and they are all natural beauties. They sometimes use women ‘off the street’ who are in their 40’s and 50’s. Shock horror! We ‘ordinary’ women are beautiful too, doesn’t he know?!
I am so glad you had the chance to ask the company about that campaign. I wrote about it a few weeks ago here http://yourbeautyindustry.blogspot.com/2012/01/bare-escentuals-force-of-beauty.html?m=1 and it seems people really are divided in opinion. While I do think it’s great they used models with an inspirational story, I think they could have been much braver and used real women – that would have been incredible.
Totally agree.. We want real people, not models or celeb’s who have personal trainers, stylists, make up artists, hairdressers.. Do these people never read what their market is, & wants? I’d have more respect for an advertsing campaign using REAL people.. We are wiser, now, no need for already beautiful people..
Lovely products! I find mineral things drying, but I might try these, great post x
They had these in the Boutique in Glasgow at christmas im glad ot see them becoming permanent and i agree you dont need “models” haha
http://www.MrAJBx3.com
I have an eye shadow duo, blush, and the pressed powder. All work well, but the powder has a strangely vegetal smell that lingers for a bit.