Hmm, this product that is launching in August is worrying me for two simple reasons. It is so cheap and I can’t find an ingredient listing. It’s £5.50. While its name uses the words Moroccan and Argan Oil, it was my impression that all Argan oil had to be bought through Fair Trade means. I did check this with the brand and ask whether it was bought through Fair Trade and the answer I got was that it was ‘sourced responsibly’. When I asked how much Argan oil it contains, there wasn’t an answer. I thought everything had to have ingredients listed, but on my box and bottle, I cannot find them anywhere.
Now, the Berber women, who form the co-operative that farms Argan oil, all take a precentage of the proceeds to build back into the community. There is just so much Argan oil in so many products, that I can’t help wondering why the Berbers aren’t all driving Mercedes… but that’s another matter (and no disrespect to the Berber women – you just have to wonder when there is so much Argan oil being filtered into products as a hot ingredient, why they aren’t rich). Back to Avon Moroccan Argan oil.. I just genuinely think that there can be very little ‘responsibly sourced’ Argan oil in it.. otherwise it wouldn’t be £5.50. Argan costs more than that, even in bulk..and if there is a negligable amount in the product, why mislead by calling it Moroccan Argan oil, as thought the bottle is full of it? I had this issue with a hair brand whose product was called Argan Oil From Morrocco or some such thing and when you looked at the ingredient listing, the amount of actual Argan oil was so small it would have no effect on your hair whether it was in the overall product or not. It’s not fair to the consumer, in my view.
So, I’ll just put the questions out there again.. is the Avon Advanced Techniques Moroccan Argan Oil Leave In Treatment using fairly traded Argan oil and what is the proportion of Argan oil in the product? Please.
NB: Some days later I discover that the ingredients list is on the bottom of the box thanks to a tweet from @beautie. Honestly.. I’m an idiot but didn’t think to look. However, it reveals that the Argan oil appears 13th on the ingredient listing. Checking with a scientist and beauty formulator friend, this means it could be as little as 1% of the make-up of the product, which makes the title of the product so unbelievably misleading that I despair.
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16 comments
While this product might do a lovely job at making your hair look nice, I get a feeling it’s just full of silicones to create that healthy hair illusion!! It does seem too good to be true…
And slightly off topic, why are Avon always so far behind every other brand? They only recently brought out crackle mail polish… Seriously?!
When my partner and I were in Morocco it was fairly cheap to get pure Argan Oil but not THAT cheap! I reckon there is probably next to none in this product. I hate it when companies dupe consumers into buying things with misleading names and cheap prices.
Thank you for pointing this out! I will know not to bother with this!!
Keep writing the honest and brilliant reviews – you’ve saved me so much money so far you should be rewarded with a banker’s bonus (you’ve earned it!)!!
Helen xxx
http://www.beautifullysuperfluous.blogspot.co.uk
£5.50 is extremely cheap and considering that cosmetics brand try to make their profit margins as high as possible, they found that argan oil for a lot cheaper or there’s barely any of it in the product.
It’ll be full of silicones with next to no oil in it. I hate that there isn’t an ingredient list.x
I rely on Argan oil to keep my dry frizzy hair looking somewhat ‘normal’ so am always on the look out for products. I’ll definitely be giving this one a miss though, as you pointed out, Argan oil is not cheap, anywhere, and so this product cannot possible have any amount worth having as one of its ingredients (‘responsibly sourced’ – what the hell does this actually mean??? or otherwise). Avon should be ashamed of themselves.
The West consumes vast quantities of coffee and chocolate but farmers in South America and Africa aren’t rich either. Also, isn’t Argan Oil from an endagered tree? Should we be using this stuff at all?
I was quite intrigued when you brought this to my attention as I use the V05 ‘argan oil’ treatment which costs less than a fiver. After reading this I grabbed it to check the ingedients listings. Its says it includes ‘argania spinosa kernal oil’ if that means anything to anyone? Yet again it does not say how much or where it was sourced etc. It makes me wonder whether brands are allowed to make such claims?
Becky
beckys makeup
I don’t know if you still have the box but the ingredients are listed underneath if you’re interested (if not, I can send a photo?). Out of about 30 ingredients, Argana Spinosa Oil is listed about 10th if that means anything?
Hmm some blogger had an ingredient list, Il do a dig to find who!
Tweeted you the ingredient list
me thinks bandwagon and brands jumping on – very misleading for the average consumer
Jane, do you know anyone at Avon, or is it possible to contact someone with them, who might care to respond to this?
Ali
Hi there Ohjoiedevivre, I did contact them but they declined to reveal percentage of argan in product and would only say that their oil was responsibly sourced.
I’m in the u.s. and the Argan oil doesnt come out until late September. I WAS excited to buy it…thank you for the revelation. What Avon products do you recommend ?
I would 100% recommend this product! Along with the shampoo and conditioner! My hair is usually hard to manage, frizzy and I cannot style it!! Using this product my hair feels silky smooth, soft, I can style it works great with ghd straighteners!!! I was somewhat sceptical as too how much oil was in the product. For £5.50 what do you expect?! This product is my new ‘beauty must have’ and it smells great!!!!
For those who can’t afford to pay £30 or more for oil,AVON “Argain oil” is great for hear,they leave my hair shiny,silky and haven’t fallen out.So for those on budget who wants their hair look and feel great I do recommend!