Scooting around the various global beauty packaging sites is a good way to foretell beauty trends – I stumbled upon this new mascara design, the 1derlash Pen, claiming to be the world’s first airtight mascara. I don’t know! It looks unwieldy to me.
Apparently, it has a quicker drying time than most mascaras and to apply, you sweep it up through the lashes. I’m pretty sure some brands will take this one on if only to add to the innovation roster – I think I’ll need some convincing though that airtight is enough of an advantage to wrestle with the application. Right now, I’m thinking I’ll take my chances with bacteria.
The creators are a company called Cosmopak and the research and development has taken 3 years.
Transparency Disclosure
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
2 comments
LOL! Yes, the bacteria in my mascara has never caused me harm/ bothered me at all! Perhaps this is one for those with frequent eye infections?
Like the concept but brush looks strange and I’m sure it’ll come out in big globs if it’s a twist up. I’ll wait to see it in action first I think. P.S. Love the photo of you and honey, it’s lovely!