WOW Gloss
WOW Gloss

Oh, hello cheeky new brand. I ♡ Makeup ! It’s the little sister brand to MakeUp Revolution so if you’re already a fan of MUR, then it’s (almost) a guarantee that you’ll like I ♡ Makeup. First up, and I will return in more detail tomorrow, are the Wow Glosses at £2.49 a pop. They’re not scented – just bright pops of glossy colour in some very cool packaging.

WOW Gloss
WOW Gloss

There are ten shades, of which I have five here, so starting from the bottom: Naked All Day, You Go Girl, Watch Out World, Scarlett and Pretend To By Psyched.

I Heart Palettes
I Heart Palettes

Yes, there are palettes – The Wonder Palettes; above is I Heart Passion and I Heart Sin (top). Each palette has a chunky heart on the centre of the lid – I genuinely haven’t seen this done before and I think it looks fabulous!

I Heart
I Heart

As you can see, up top is I Heart Sin with 16 shades of bold and brights, and below is I Heart Passion that errs to the more romantic with sultry, earthy shades. But if you like a gimmick with your palette, take a look at the Chocolate Palettes below.

I Heart Chocolate Palettes
I Heart Chocolate Palettes

Personally, these aren’t for me – although they’re so realistic that out of the corner of my eye I thought I had a bar of Galaxy waiting for me!

I Heart Chocolate Palettes
I Heart Chocolate Palettes

Inside, it’s nude magic all over again. On the right is Death By Chocolate, and on the left is I Heart Chocolate. Again, 16 colours to create a myriad of neutral looks and a mix of matte and shimmer in each one. At £7.99 each, they’re practically the same price as a box of chocolates.

I’ve just Instagramed the #Selfie Palette – it’s my favourite of everything I’ve seen so far – so do check it out @britbeautyblog. I’ll give more details on I ♡ Makeup tomorrow and over the weekend – there’s an awful lot to photograph and swatch, but wanted to give you the head’s up straight away.

The link to the new I ♡ Makeup is HERE.

 

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.